Adam Goldenberg: a Business Genius

Adam Goldenberg is the co-founder and one of the CEO’s of the popular fashion company JustFab. The company was founded by Adam Goldenberg along with his business partner Don Ressler in 2010. The company is now called Tech Style Fashion Group at http://www.crosscut.vc/adam-goldenberg, a online fashion business that sales products that include jewelry, shoes, handbags, denim and accessories. Tech Style Fashion Group is the parent group of the online subscription brands, JustFab, ShoeDazzle, FabKids, and Fabletics.

Adam Goldenberg began developing his head for business at the young age of 15 when he started the company Gamers Alliance. The company was sold in 1999 to Intermix Media the MySpace parent company. Goldenberg eventually made his way across the country taking a position at Intermix Media as Vice President of Strategic Planning on Vator.tv. Adam Goldenberg became the youngest CCO of Intermix Media a publicly traded company after being promoted to Chief Operating Officer at the age of 20.

While at Intermix Media Goldenberg met future business partner Don Ressler who was extremely business oriented as well. Don Ressler also sold his business FitnessHeaven.com to Intermix in 2001. The two became friends and later collaborated to create their own company after the acquiring of Intermix by New Corporation in 2005. In 2006 Goldenberg and Ressler created Intelligent Beauty on CNBC.com.

They eventually sought out to create a business that could thrive on-line while being fashionable, sociable, fun and affordable. To achieve this concept the team hired stylists, consultants and designers. The result was JustFab. The creation on businessoffashion.com was cutting edge and innovative becoming another successful business venture with more than 2000 employees and 650 million in annual sales since 2010. Goldenberg continues to seek new and innovative ways to move his business ideas into the future.

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